Monthly Archives: October 2013

Online photo sharing



Online media sharing makes the citizen journalism know more events in the different media sources. Eyewitness pictures from camera-phones have made citizen journalism even more important in crisis situations. These images are often used as a useful document to respond to the audience. It is common to use of amateur images from digital media platforms, which makes the news more comprehensive and vivid.The mainstream media have begun to use this information to provide services for their audience. For example, Yahoo has begun to use these images in some disaster events. No matter whether photos taken professional; But in some emergency situations can be contribute to the news. On the other hand, citizen journalism plays the watchdog role in the press, which is beneficial to facilitating a better performance of professional journalists. Some media organizations have a false report on news, hide the truth of the event. At this point, the use of amateur photos from digital media often makes the news truth exposed to the public. Due to some media organizations get financial support by government departments, as a result, they reported the coverage tends to be beneficial to the government. This to a certain extent affect the audience’s right to know and the interests of the citizens.

Due to the continuous development of social media platforms such as Facebook, Twitter, Blog and YouTube, which provides the interactive platforms to the audience to share photos, video, connection, audio and games, the daily news to share with family and friends, but also to record life and release the pressure of life. Therefore, people can know the big news and events around the world in just few seconds. It is the biggest charm of social media. In fact, it brings great challenges to traditional media. Therefore, in the past few years, traditional media revenue decreased a lot. Since most of the merchants to put ads into social media platforms, as the social media views can reach a great number of audiences, which may bring more economic benefits. Advertising revenue decrease in the traditional media, thus, they can only rely on the government financial support and sponsorship, this kind of situation often leads to media agencies in order to cater to the interests of governments, which makes to report the untrue news.

The real-time property, the high efficiency of the social media can also lead to the user’s personal privacy is under threat. Online photo sharing should be built on the premise of respect for the privacy of personal information. Some of the original photographs often give the author bring huge economic losses due to be copied and theft by online users. Therefore, improve the quality of professional ethics and constantly restrict the relevant laws and regulations, improve news regulatory efforts to continually reduce the negative impact of news to share.

The function of the social media images real-time share provides businesses with online marketing huge business opportunities. Even some businessmen use social media platforms do customers after-sales service, as well as new product advertising, users share and sales promotion. In fact, it can reduce the merchants advertising costs, on the other hand , it also provides users with the chance to get to know a brand. Coca-Cola, for example, using social media platforms for public relations activities and a series of event campaign. In fact, social media also give a negative impact on businesses, negative news and discussion could affect the influence of the brand. Social media is a double-edged sword, users receive regulation, however, it also can to expand the brand visibility and influence. Therefore, it is important to set up perfect media brand strategy, and constantly according to the user’s feedback to improve the deficiencies. At the same time, use the media interactive platform to understand the needs of the user, different media strategy, market strategy and public relations strategy.


Media supervision in China


Media supervision in China

The censorship of journalism in China makes people lose the freedom of speech. The Chinese government uses a variety of different methods for the media supervision. In fact, the Chinese censorship relies heavily on automatic filtering that sends posts back for human review before the it publishing on the Internet. However, there are many professional journalists still support the news supervision from government. They said it will be beneficial to create an authoritative news platform. This essay argues that the news censorship fits the development of China’s national conditions and news environment in a certain extent. Compared with some western countries, press freedom and democracy, China’s news censorship may the lack of humanization. However, according to the different cultural background of each country, religion, lifestyle and government structure, to develop the news management system is also reasonable.

The media censorship in China may lead to overlook the actual event, which could affect the citizens’ right to know. However, with the continuous development of social media, people have many communication platforms to share information on the BBS and communicate with each others. Social media platforms such as YouTube, Facebook and twitter etc., which are the free and transparent communication platforms. However, in China, the mainstream blog sina weibo has been censored by local government; the researchers have found that China‚Äôs censorship system is underpinned by a capitalistic market where many companies compete to provided better censorship services and technology. According to a person who attended the competition meeting, he emphasized said China has the expertise to censoring the news. In addition, the presence of sensitive key words will be automated blocked. Keywords are the basis of widespread censorship strategy, which allow users to publish a topic while limiting their audience. Censors ensured that local news organization may ignore the public benefit and public interest news.

The China search engine system has been strictly regulated in the past five years, Baidu is China’s powerful search engine page, some sensitive images, video and posts are blocked and regulation. Sina weibo even require the user to use the real-name for registration, which leads to many citizens discontents and resentment. At the same time, there are also some people support the real-name registration, this is helpful to maintain the health and equality news environment. Supports said they just need to provide the basic information, rather than the bank account, home address or phone number; thus they understand the real-name registration rules. Real-name registration is to enter the user identity information, and this means that when it comes to sensitive topic, will be listed as key review regulators object. Furthermore, The development of social media resulted in the privacy of users. Some advertising with the virus to peep of the user’s information, and even lead to the loss of the property. In fact, this is some media agencies to seek advertising costs, this is an irresponsible act on the part of users.

The purpose of the media organization is to publish the reality journalism, convey the information timely and effectively. There are three aspects to influence the government’s censorship of media organization, the government hopes to get the positive news, positive; media agencies also depend on the management authority and they hope to receive the first hand news, they have a common interest. Therefore, only improve the reporter’s professional quality and setting strict ethics and legal norms, to restrain the behavior of professional journalists, which is one of the effective methods to increase the news authenticity. In addition, media organizations got the financial support from local government, this also an important cause leading to the news regulation and distortion.